Advertising
| Objective: | Students will demonstrate their knowledge of advertising in theatre by completing an advertising campaign for a show. |
|---|---|
| Subject: | Technical Theatre & Stage Management |
| Class Level: | Advanced |
| Main Concepts: | Advertising, Creating, Persuading |
| National Standards: |
CONTENT STANDARD 1: Script writing by improvising, writing, and refining scripts based on personal experience and heritage, imagination, literature, and history. CONTENT STANDARD 3: Designing and producing by conceptualizing and realizing artistic interpretations for informal or formal productions. CONTENT STANDARD 7: Analyzing, critiquing, and constructing meanings from informal and formal theatre, film, television, and electronic media productions. |
| Author: | Chad Fortie |
Lesson Plans
Students will demonstrate an understanding of advertising by analyzing various methods of promotion.
Students will demonstrate an understanding of incorporating a director’s concept into advertising by creating a collage, representing a generic director’s concept (given by the teacher).
Students will demonstrate their ability to prepare for their final pitches by solidfying their TV commerical script, creating a poster outline and running an effective rehearsal as a group.
Students will demonstrate their understanding of the elements of advertising by presenting their final project to the class.
Author's Notes:
PRIOR EXPERIENCE: To be successful in this unit students will need basic computer skills as well as the ability to read and analyze a text. Students will also have to be familiar with a director’s concept as well as have the ability and confidence to gather information from sources outside of class.