by Chad Fortie


Students will demonstrate their knowledge of advertising in theatre by completing an advertising campaign for a show.


Class Level:



Main Concepts:

Advertising, Creating, Persuading


1994 National Standards:

CONTENT STANDARD 1: Script writing by improvising, writing, and refining scripts based on personal experience and heritage, imagination, literature, and history.

CONTENT STANDARD 3: Designing and producing by conceptualizing and realizing artistic interpretations for informal or formal productions.

CONTENT STANDARD 7: Analyzing, critiquing, and constructing meanings from informal and formal theatre, film, television, and electronic media productions.


Prior Experience:

To be successful in this unit students will need basic computer skills as well as the ability to read and analyze a text. Students will also have to be familiar with a director’s concept as well as have the ability and confidence to gather information from sources outside of class.


Lesson Plans

Lesson 1: Introduction to Advertising
Students will demonstrate an understanding of advertising by analyzing various methods of promotion.


Lesson 2: From Concept to Ad
Students will demonstrate an understanding of incorporating a director’s concept into advertising by creating a collage, representing a generic director’s concept (given by the teacher).


Lesson 3: Project Work
Students will demonstrate their ability to prepare for their final pitches by solidifying their TV commercial script, creating a poster outline and running an effective rehearsal as a group.


Lesson 4: Group Presentations
Students will demonstrate their understanding of the elements of advertising by presenting their final project to the class.



Advertising Unit of Lessons.Chad Fortie