Students will demonstrate their knowledge of advertising in theatre by completing an advertising campaign for a show.
Advertising, Creating, Persuading
1994 National Standards:
CONTENT STANDARD 1: Script writing by improvising, writing, and refining scripts based on personal experience and heritage, imagination, literature, and history.
CONTENT STANDARD 3: Designing and producing by conceptualizing and realizing artistic interpretations for informal or formal productions.
CONTENT STANDARD 7: Analyzing, critiquing, and constructing meanings from informal and formal theatre, film, television, and electronic media productions.
To be successful in this unit students will need basic computer skills as well as the ability to read and analyze a text. Students will also have to be familiar with a director’s concept as well as have the ability and confidence to gather information from sources outside of class.
Lesson 2: From Concept to Ad Students will demonstrate an understanding of incorporating a director’s concept into advertising by creating a collage, representing a generic director’s concept (given by the teacher).
Lesson 3: Project Work Students will demonstrate their ability to prepare for their final pitches by solidifying their TV commercial script, creating a poster outline and running an effective rehearsal as a group.
Lesson 4: Group Presentations Students will demonstrate their understanding of the elements of advertising by presenting their final project to the class.